In 2018, it recognized 10 Ohio State Wexner Medical Center specialties: ear, nose and throat (#4); nephrology (#22); cardiology and heart surgery (#24); geriatrics (#46); neurology and neurosurgery (#22); cancer (#20); orthopedics (#33); pulmonology (#20); urology (#43); and diabetes and endocrinology (#21). Additionally, two specialties were named as high performing: gastroenterology and GI surgery; and rehabilitation.
Ohio State Wexner Medical Center was named the best hospital in central Ohio in 2018, 2019 and 2020.
The Ohio State Health System includes University Hospital and East Hospital, Ohio State's two full-service teaching hospitals. Other hospitals include Ohio State Harding Hospital, an inpatient and outpatient psychiatric hospital; the Richard M. Ross Heart Hospital, dedicated to the study, treatment and prevention of cardiovascular diseases; Ohio State Brain and Spine Hospital, meeting the specialized needs of patients with brain and spine disorders; Dodd Rehabilitation Hospital, with a rehabilitation inpatient program specializing in stroke, brain and spinal cord rehabilitation; and the OSU Primary Care Network, an extensive network of community-based primary and subspecialty care facilities throughout central Ohio.
More than 64,000 inpatients receive medical care annually from The Ohio State University Wexner Medical Center and the Health System manages more than 1.81 million outpatient visits each year. The Wexner Medical Center has more than 23,000 employees, including more than 1,500 physicians, more than 800 residents and nearly 5,000 nurses
The Marketing and Communications Department at OSUWMC is set up like an agency, with a marketing representative for each internal department of the hospital. Aurora meets regularly with the representatives to gauge their needs and create solutions to meet them. Too numerous to list, Aurora’s team has been part of the OSUWMC team since 1986! Notable projects include:
THREE+ COMPLETE BRAND CHANGES
The logo for OSU Medical Center has changed several times over the course of the past 34 years. Aurora was part of the team during two particularly prominent changes were made. The first was when the logo was dramatically changed to include a colorful DNA strand. The branding of the Medical Center to revolutionize the term “personalized medicine” was a significant event at the time and included a 24 hour event to unveil the new brand, new logo and initiatives, personally, to the staff of 15,000. The most recent, in 2012, was when the name of the Medical Center was changed to include the WEXNER name after Les Wexner’s generous gift to the University. Aurora was sworn to secrecy and given 48 hours to produce a massive banner to be unveiled (and unfurled!) in front of the main entrance, during the Medical Center’s Board of Trustees meeting.
HEALTHY COMMUNITY DAY
Formerly, Community Health Day, this event has grown from its annual day at the Ambulatory Care Center on the Near East Side to include a second large event on campus. With over 60 exhibitor/vendors, free screenings and entertainment, Aurora is there to brand the event and assist the team with logistics and site planning.
CELEBRATION OF 10,000 TRANSPLANTS
In 2019, OSUWMC passed a milestone when the 10,000th transplant was successfully completed. Aurora helped the celebration with large format graphics on the front windows of the hospital, 3D scarlet and gray pinwheels that signify the eight lives saved by one donor, and the month-long Transplant Month in April.
RECOGNITION – US News & World Report, Magnet
FACILITY OPENINGS (partial listing)
Heit Center in New Albany, OSU orthopedics at the suburban YMCA’s, Jameson Crane Sports Medicine, Ambulatory Care Centers, Brain & Spine Institute, the New Emergency Room
SUPPORT OF INDIVIDUAL DEPARTMENTS (partial listing)
Transplant, Eye & Ear, Davis Heart & Lung, Dentistry, Nursing, Ross Heart Hospital, Optometry, Staff Recognition, Pharmacy, Labor and Delivery, Obstetrics, Sports Med, Patient Relations, Radiology, Surgery, Harding Hospital, Rehabilitation, Neurology, and many more, including Internal Communications, Community Outreach, Administration and the various Colleges within the purview of OSUWMC.
